Ling virtual influencer Jul 7, 2023 · How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling May 21, 2020 · SHANGHAI, May 21, 2020 /PRNewswire/ -- Chinese virtual key opinion leader (KOL) Ling (ins: ling. Virtual influencer is a kind of virtual character or avatar, which has been defined as a person with an anthropomorphic appearance, created by a human or AI-enabled digital agents (Miao F et al. “Virtual influencers” have been a buzzy trend in the viral marketing world since the first appearance of Lil’ Miquela, a social experiment and eventual influencer who inspired speculation of a possible virtual influencer craze as early as 2017. With Asia Pacific’s virtual influencer market projected to grow at an astounding CAGR of 39. Other CGI influencers, however, are almost indistinguishable from real humans. Using advanced artificial intelligence and 3D modeling, they enable companies to deliver consistent messaging, maintain full How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling 2024, Vol. These digital personas are not just redefining marketing; they are reshaping how we think about influence, identity, and engagement in the digital age. Apr 24, 2025 · With the rise of virtual idols in marketing, especially in collectivist cultures, their impact on consumer behavior warrants further exploration. 2022). Most studies propose that VI are often rated lower in perceived trust and higher in uncanniness. human) influencer. Most lifelike of the bunch is Ling, who blended in with human celebrities on the February cover of Vogue Me China. AYAYI’s collab-orations with established brands like Guerlain and LANEIGE further underscore its relevance. Her success demonstrates how brands can leverage virtual influencers to enhance their marketing efforts and connect with China’s tech-savvy consumers. The country's first digital KOL (key opinion leader) to go viral, Ling, was created in May 2020. 🙏🏽🇯🇲 📽: @lingandlamb . Like any other virtual influencer, Ling is also created and managed by technology companies. , haptic, olfactory, and gustatory) capacities. Jan 21, 2022 · Zenith and Bilibili released their first Chinese virtual singer, Luo Tianyi, in July 2012 to become the most famous and popular virtual singer in China with millions of loyal followers. org Chinese virtual key opinion leader made her world online debut Monday, leading the latest Chinese internet trend among positive influencers and cultural inheritors and showcasing China's soft Aug 19, 2021 · Virtual influencers are nothing new in China. This e-celebrity has been followed by more than 420,000 people on the Chinese micro-blogging site Weibo alone since her birth in May 2020, giving May 10, 2022 · Influencers are people on social media that distinguish themselves by the high number of followers and the ability to influence other users. com My one and only IG account F1tness account @f1tqing" Jul 1, 2024 · This study aims to preliminarily explore the applications of intelligent virtual avatars in the virtual influencer industry, particularly focusing on the positive and negative impacts after integrating artificial intelligence functionalities, and interviewing two well-known companies that utilize AIGC technology for virtual influencers or virtual avatars. May 21, 2020 · SHANGHAI, May 21, 2020 /PRNewswire/ — Chinese virtual key opinion leader (KOL) Ling (ins: ling. Jul 7, 2023 · Ling, China’s first and most successful virtual influencer holds a unique position among other VIs since she actively communicates her Chinese national identity and promotes traditional Chinese culture to national and global audiences in addition to fulfilling her role as a brand ambassador. As the Generation Z shows increasing interest in two-dimensional ACG Aug 23, 2021 · Virtual influencers are nothing new in China. Sep 8, 2021 · Ling, la influencer virtual que publicita los autos Tesla y es furor en las redes sociales Pertenece a una nueva generación de “virtual idols”. Tegishli bo'ling: bilan tuting mavjud tendentsiyalar and topics in your niche. According to Chen, fans were unconvinced. Ready to dive in? Read on! Mar 11, 2021 · There is also Ling (翎), the Chinese virtual influencer who loves Peking opera, tea culture, and calligraphy. And they will bring big changes to the entertainment and fashion sectors in the near future. Dec 14, 2022 · Ling, another manufactured influencer amassing impressive stats, has over 1 million followers on Weibo as a result of her distinctive style, which combines traditional Chinese aesthetics with modern fashion. e. China's virtual influencers are becoming a rising trend in China. Sep 1, 2021 · Internet influencer Ling was co-created by Chinese artificial intelligence startup Shanghai Xmov Information Technology and Beijing Cishi Culture Media Company. Virtual character Ling performs Peking opera on the "Bravo Youngsters!" show. The virtual avatar and Vtuber (virtual This document summarizes a research study examining how consumers respond to endorsements of sensory experiences from virtual influencers versus human influencers. Influencer Carla O’Connor says it’s hard to see what’s AI-generated and what’s not these days. Jun 16, 2020 · As Western luxury brands explore the potential of virtual influencers, they look to the high-impact success of digital idols in China and Japan. Similar to human social media influencers, virtual influencers are active in social media. Jul 1, 2024 · Download Citation | On Jul 1, 2024, Chang Wen Ying published Preliminary Exploration of Intelligent Virtual Avatars in the Virtual Influencer Industry | Find, read and cite all the research you May 20, 2020 · China’s virtual key opinion leader (KOL) Ling has made her world online debut, leading the latest Chinese internet trend among positive influencers and showcasing country’s soft power and culture, a new report said. Aug 13, 2021 · Her name is Ling, and she's a social media influencer with more than 130,000 followers on Weibo, China's version of Twitter. This study applies social identity theory, flow theory, and the SOR model to examine how collectivism and virtual idol characteristics (external characteristics, content features, and homophily) influence Chinese consumers’ purchase intentions Apr 1, 2024 · Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance Feb 3, 2025 · Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Aug 24, 2021 · Virtual influencers like Chinese girl named Angie created by Jesse Zhang gains popularity as fans increasingly search for authentic personalities they can relate to. page. For example, virtual influencer Ling (@Ling) shared a photo of herself using lipstick on social media, which elicited negative reactions from social media users. 0(0) 1–19 The Author(s) 2023 Article reuse guidelines: Dec 1, 2022 · Tesla, Vogue and the Chinese tea-based drink brand Nayuki have all collaborated with the AI-powered Chinese virtual influencer, Ling. #jamaica #jamaican #jamaicans #hurricanemelissajamaica #hurricanemelissa #prayforjamaica #lingandlamb Popular influencer couple Ling and Lamb rebuilds house destroyed by Hurricane Melissa for elderly man as Jun 8, 2025 · This study examined the effects of exposure to virtual and human influencers by selecting “Ling”, a notable virtual influencer in China with over 413,000 followers on Sina Weibo, and “Dalao Tian”, a human influencer with a similar following. At times creepy (yet cool), Temper takes a look at five Chinese virtual KOLs directing the expansion of marketing in China’s metaverse–basically a network of 3D virtual worlds focused on social connection. gram_) made her world online debut Monday, leading the latest Chinese internet trend among positive influencers and cultural inheritors and showcasing China’s soft power and culture. Dec 18, 2020 · “On the other, the market needs more localized virtual influencers whose content design is tailored to connect with Chinese, and more modes of commercial collaboration need to be explored. Consequently, scholars are increasingly interested in studying how virtual influencers impact endorsement outcomes (Belanche et al. Sep 13, 2023 · Consumers, however, perceive virtual influencers as having lower proximal sensory (i. . , 2024b). Jan 10, 2025 · For example, Ling, one of the most prominent virtual influencers, has captivated millions of followers with her impeccable fashion sense and engaging persona. Our mission is to document, cultivate, and empower the industry. Thus Jul 7, 2023 · It is estimated that China’s virtual influencer market could be worth $960 million in 2021 (Teh, 2021). She is also not real, but that hasn't stopped her from netting ad Jul 7, 2023 · This case study chose an exploratory qualitative design to explore repetitive patterns in Chinese consumers’ opinions on the most popular Chinese virtual influencer, Ling. Discover the benefits and get inspired by the most popular AI influencers of the year. For example, in 2022, a Chinese virtual influencer, Ling, became the Chinese ambassador for Tesla’s electric vehicles. The mission of LSA is to advance the scientific study of language. See full list on virtualhumans. , 2023b; Mouritzen et al. Although CGIs can elicit parasocial interaction (PSI), we lack Virtual Influencers AI-generated virtual KOLs are gaining traction, offering brands consistent messaging without the risks associated with human influencers. May 10, 2022 · Influencers are people on social media that distinguish themselves by the high number of followers and the ability to influence other users. For example, the Chinese virtual idol “Ling,” with 414,000 1 followers on Sina Weibo, endorsed Centaine shampoo. Check out POLEMIX: https://polemix. May 11, 2022 · Perfect skin, enchanting eyes, and never sleeps. Through five comprehensive experiments, we find that co-endorsements with real influencers significantly enhance endorsement effectiveness compared to VIs Nov 1, 2021 · We analyse the posting behaviour of and reactions to one human, one human-like virtual, and one anime-like virtual influencer active on a popular social media platform via text and emoji postings over an 11-month period. This has motivated an increasing number of studies, which investigate our perceptions of these influencers. Find out to create a virtual influencer, and why you need one. Ranmai Technology Jan 3, 2025 · Using virtual influencers is a unique and profitable twist to influencer marketing. We would like to show you a description here but the site won’t allow us. As the Generation Z shows increasing interest in two-dimensional ACG Jan 25, 2021 · A virtual character debuted on China's TV variety show to perform Peking opera, causing a buzz online. These digital humans live, work, and play among us. Ling, who was created by Next Generation studio and Shanghai AI startup Xmov, appeared on the CCTV show Bravo Youngsters (上线吧华彩少年) and was featured on the cover of Vogue Me in February 2021 alongside actual real-life celebrities. The study finds that consumers perceive virtual and human influencers to have similar abilities for distal senses like vision and hearing, but perceive virtual influencers to have lower abilities for proximal senses like touch May 10, 2024 · Imagine a virtual influencer perfectly embodying your brand values, engaging directly with your target audience in their preferred language – the possibilities seem endless. These characters Feb 1, 2025 · However, scarce research has explored virtual influencer endorsements in tourism marketing, a stark contrast compared to the burgeoning practical applications of virtual influencers in the tourism sector. Sep 30, 2021 · Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. gram_) made her world online debut Monday, leading the latest Chinese internet trend among positive We would like to show you a description here but the site won’t allow us. [Photo courtesy Nov 15, 2023 · The Sensory-Specific Nature of Virtual Influencer Effectiveness”。 什么情况下，消费者对于虚拟偶像带货的反应是负面的？ 虚拟偶像如何影响消费者行为和消费意愿？ 这项研究如何赋能数字营销发展？ Jun 1, 2020 · XMOV Unveils China’s First AI Virtual Influencer SHANGHAI, May 21, 2020 – Chinese virtual key opinion leader (KOL) Ling (ins: ling. May 1, 2025 · Virtual influencers (VIs) are an emerging type of social media influencer. Dec 1, 2024 · The swift progress in machine learning algorithms, artificial intelligence, and interactive immersive media technologies has led to the introduction of computer-generated imagery on Instagram. Tencent hires out game character Xing Tong for brand deals, and in January 2021, McDonald’s unveiled its own virtual idol, Happy Sister, as brand ambassador in China. 5% from 2023 to 2030, the region is leading this transformation. Apr 19, 2023 · Virtual influencers (VI) are on the rise on Instagram, and companies increasingly cooperate with them for marketing campaigns. The study employs a post-test experimental design May 1, 2025 · However, while the prominence and influence of VIs are widely recognized (Li et al. In terms of the virtual influencer, AYAYI was selected as the stimulus due to its notable following of over 898 thousand by 2023 and a ranking within the top 5 on the China Business Network’s Top50 list of virtual influencers. Meet groundbreaking digital personas leading the future of online influence. May 6, 2021 · Given the volatility of working with humans, predictable and perfectly disciplined “virtual KOLs” seem an easy alternative for brands. The rise of virtual influencers is inevitable, becoming the fruit of the digital environment we live in — 5G, AI, Blockchain, and NFTs. Nevertheless, the performance of virtual influencer marketing has not been entirely satisfactory. 349K Followers, 505 Following, 684 Posts - Irene Zhao (@b1gqing) on Instagram: "Yuqing. There are advantages to working with virtual influencers Aug 24, 2024 · Download Citation | How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling | Virtual influencers (VIs) have become a powerful marketing tool for brands to How virtual influencers’ identities are shaped on Chinese social media: A case study of Ling 2023, Vol. May 2, 2025 · Explore the Top Virtual Influencers of 2025 redefining fashion, music, and social media. Ling, China’s first and most successful virtual influencer holds a unique position among other VIs since she actively communicates her Chinese national identity and promotes traditional Chinese culture to national and global audiences in addition to fulfilling her role as a brand ambassador. Ling has more than a million followers on China’s Twitter-like Weibo with more than two million comments and likes. irene@gmail. Mar 24, 2021 · The list of mainstream virtual influencers is growing. Apr 11, 2025 · The emerging trend of using virtual influencers in tourism is transforming how companies engage with travelers, becoming a mass phenomenon among younger digital audiences. With her sharp jawline, slender face and rosy Apr 13, 2025 · China’s virtual key opinion leader (KOL) Ling has made her world online debut, leading the latest Chinese internet trend among positive influencers and showcasing country’s Ling is an influencer with over 130,000 followers on Weibo, China’s version of Twitter. Her campaigns include working as a Gift Ambassador for Estee Lauder and partnering with Tesla in a guochao-style advertisement, bridging high-tech with Chinese tradition and aesthetics. Feb 14, 2023 · Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment. The Chinese CGI influencer Ling 翎 is a good case in point. gram_) made her world online debut Monday, leading the latest Chinese internet trend among positive influencers and cultural inheritors and showcasing China's soft power and culture. Dec 22, 2021 · With virtual influencers continuing to gain steam in China, other brands have been quick to jump on the bandwagon. Aside from performing May 21, 2020 · SHANGHAI, May 21, 2020 /PRNewswire/ -- Chinese virtual key opinion leader (KOL) Ling (ins: ling. Oct 8, 2025 · Introduction Virtual Influencers Statistics: Virtual influencers are digitally created personalities that mimic human traits and engage audiences through realistic appearances and carefully designed personas, transforming the way brands connect with consumers online. May 19, 2020 · China's virtual key opinion leader (KOL) Ling has made her world online debut, leading the latest Chinese internet trend among positive influencers and showcasing country's soft power and culture Dec 12, 2023 · Ling: Virtual influencer Ling has collaborated with prestigious brands like Pechoin and Bulgari. Mar 4, 2021 · Source: 华彩少年-翎Ling, Ling’s official Weibo account, post shared in early February shows the fine detail of the Chinese virtual influencer’s hair, eyebrows and fingernails. In some campaigns they have come across as inauthentic or too commercialized, she added, like when internet users called out virtual influencer Ling when she posted about Gucci lipstick. , 2024). It has become one of the hottest marketing trends, motivating researchers to investigate how consumers perceive VIs. And it’s increasingly difficult to tell them apart from actual humans. Aug 18, 2022 · The normalization of virtual influencers only adds additional pressure to be young, beautiful, and wealthy, and may inhibit our ability to live life well. Through a sequential mixed-method research design, this research employs the theoretical lens of symbolic interactionism to explain how social media users construct meaning for the identity of VIs and how this guides their interactions and engagement with VIs. Ling has started using the “AIGC” hashtag on her Weibo posts, indicating that the content is AI-generated. However, uncanny valley, a theory that describes the negative psychological responses triggered by humanoid robots or avatars, suggests that VIs might exert negative responses from social media audiences. Consequently, when endorsements focus on proximal sensory experiences, consumers have lower purchase intention toward products and services endorsed by a virtual (vs. This feature, so-called “human-like virtual influencers (VIs)", has revolutionized the way people interact with technology. “Placing influencers in real life spaces that people are familiar with really humanizes May 23, 2025 · A virtual influencer (VI) is a computer-generated, imagery-based digital character. But are virtual idols a safer one for them? Nov 8, 2025 · Explore the top 9 AI virtual influencer generators of 2025 and learn how to create your own digital persona for engaging social media presence. Ling has made it onto the CCTV broadcasted “Bravo Youngsters” (华彩少年), a survival talent show featuring Chinese contestants under 25 years old, where she will sing Beijing Opera. Yet, we still lack a deeper understanding as to why this is the The prominence and profitability of influencer marketing have facilitated a proliferation of virtual influencers—fictitious digital personalities created and managed using artificial intelli-gence. This e-celebrity has been followed by more than 420,000 people on the Chinese micro-blogging site Weibo alone since her birth in May 2020, giving her partner brands a new avenue of outreach to potential customers. Dec 14, 2022 · Ling, another manufactured influencer amassing impressive stats, has over 1 million followers on Weibo as a result of her distinctive style, which combines traditional Chinese aesthetics with modern fashion. With the advancement of technology, a new category of influencers has emerged—virtual influencers. While influencers are a long-standing phenomenon in social media, virtual influencers have made their appearance on such platforms only recently: they are CGI characters that act like and resemble humans, even if they do not physically exist in the real Author (s): Liu, Rongqin; Zhang, Yun; Lin, Ling | Abstract: This study investigates the differential impacts of virtual and human influencers on consumer purchase intentions, focusing particularly on the roles of perceived psychological distance and credibility. Created by Xmov Information Technology in 2020, the AI-generated metahuman has been picked up by Tesla, Bulgari, and Tmall, alongside features in Marie Claire and Vogue. While previous studies compared the effectiveness of VI versus human influencers, this study investigates the combined effect of VI and human on consumers. May 1, 2025 · As virtual influencers (VIs) become increasingly prominent in digital marketing, identifying the most effective presentation formats is essential. Oct 18, 2022 · According to a 2022 virtual influencers survey conducted by the Influencer Marketing Factory, 58% of respondents follow at least one virtual influencer and 35% of consumers said they had purchased Aug 24, 2021 · Virtual influencers like Chinese girl named Angie created by Jesse Zhang gains popularity as fans increasingly search for authentic personalities they can relate to. AI technology enabled Ling to possess seamless and natural facial expressions Abstract Virtual influencers (VIs) have become a powerful marketing tool for brands to promote their products, due to their trouble-free experiences, compared with human influencers. LSA is a scholarly society for linguists and other interested individuals. The country’s first digital KOL (key opinion leader) to go viral, Ling, was created in May 2020. Related Jul 7, 2023 · Ling, portrayed as a young virtual influencer, initially captured social media users’ attention by her distinctiveness, and the users soon discovered her role as a cultural ambassador and began participating in discussions related to her cultural posts. In 2020, IKEA partnered with Imma Gram, a virtual influencer known for her quirky style and love of home decor. 9(3) 325–343 The Author(s) 2023 Article reuse guidelines: Jul 9, 2021 · China recently launched its first 'meta-human,' named Ayayi, which is essentially a hyper-realistic digitized person. Apr 21, 2025 · Purpose This study aims to investigate the emotional dynamics underpinning fan engagement in virtual influencer endorsements, using the Chinese virtual idol Luo Tianyi as an illustrative case Nov 16, 2023 · Consumers, however, perceive virtual influencers as having lower proximal sensory (i. LSA members include students, faculty, and linguists working in government, non-profit organizations, and industry. Nov 13, 2024 · Currently, VIs are widely applied in the commercial field, including innovative practices in promoting sustainable products. May 22, 2020 · Chinese virtual key opinion leader (KOL) Ling (ins: ling. Leading virtual influencer "Ling" has over 3 million followers and has partnered with brands like Alibaba and Tesla. gram_) made her world online debut Monday, leading the latest Chinese internet trend. In November 2020, virtual influencer Ling appeared on Chinese talent show Bravo Youngsters alongside human contestants. Jul 30, 2023 · Standing in the era of the Metaverse, virtual influencers indicate a new way for Chinese brands to reach the younger audience and enhance their brand image. Aug 11, 2021 · The main objective of this current research is to investigate the impact of social media marketing activities which are restricted only to Instagram influencers on online impulse buying through Dec 16, 2024 · Learn how to create a virtual influencer for your brand without breaking the bank! Our 2024 step-by-step guide covers everything from understanding virtual influencers to building your own AI star. Jul 7, 2023 · It is estimated that China’s virtual influencer market could be worth $960 million in 2021 (Teh, 2021). Using a Shaffof bo'ling: Clearly communicate that your influencer is virtual to maintain trust with your audience. Bearing a close resemblance to humans, Ling was co-created by Chinese Aug 19, 2021 · Virtual influencers are nothing new in China. May 19, 2020 · China's virtual key opinion leader (KOL) Ling has made her world online debut. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Jun 26, 2025 · The rise of social media has transformed influencer marketing, shifting brand strategies from traditional celebrity endorsements to digital content creators. AI technology enabled Ling to possess seamless and natural facial expressions May 1, 2025 · However, despite their growing popularity and potential, the effectiveness of virtual influencer endorsements remains uncertain. Virtual influencer companies further blur this line between reality and fantasy by sexualizing their artificial employees. Tesla, Vogue and the Chinese tea-based drink brand Nayuki have all collaborated with the AI-powered Chinese virtual influencer, Ling. This case study chose an exploratory qualitative design to explore repetitive patterns in Chinese consumers’ opinions on the most popular Chinese virtual influencer, Ling. The virtual idols are judged based on their singing and dancing skills by three human social media celebrities. AI technology enabled Ling to possess seamless and natural facial expressions Sep 27, 2023 · View post And virtual humans are increasingly using AI to generate their content as well. ” Chen Yan points out that influencers like Ling are virtual, but their influence is real. Nov 1, 2025 · For example, when virtual influencer Ling endorsed Gucci's lipstick by sharing a photo of herself applying it on social media, the endorsement did not resonate with consumers (Zhou et al. Jan 7, 2025 · Without further ado, let us introduce you to the virtual influencers of 2025, you are bound to hear a lot more about them in the future. Jan 25, 2021 · In 2020, Chinese AI start-up Shanghai Xmov and Beijing Cishi Culture Media collaborated to debut China’s first AI virtual influencer and key opinion leader, Ling, who will be engaging in activities and generating content relating to Chinese culture. , 2022; Zhou et al. With her sharp jawline, slender face and rosy lips Jun 1, 2020 · XMOV Unveils China’s First AI Virtual Influencer SHANGHAI, May 21, 2020 – Chinese virtual key opinion leader (KOL) Ling (ins: ling. Nov 16, 2023 · Consumers, however, perceive virtual influencers as having lower proximal sensory (i. Analysis of engagement, brand partnerships, and ROI from top AI-powered creators Jan 25, 2021 · In 2020, Chinese AI start-up Shanghai Xmov and Beijing Cishi Culture Media collaborated to debut China’s first AI virtual influencer and key opinion leader, Ling, who will be engaging in activities and generating content relating to Chinese culture. Nov 14, 2024 · Explore how leading brands leverage virtual influencers. Feb 15, 2025 · This study focuses on virtual influencers as brand endorsers, based on signaling theory and attachment theory, exploring the influence of five key characteristics - controllability, interactivity, parasocial relationship, influencer-product congruence, and source credibility on the purchase intension of Chinese Generation Z consumers. , 2023), their effectiveness in commercial contexts varies significantly (Miao et al. With her sharp jawline, slender face and rosy lips, Ling reflects a traditional Chinese beauty ideal. , Ltd and Beijing Cishi Culture Media Company unveiled China’s first AI virtual influencer. Nov 1, 2021 · We analyse the posting behaviour of and reactions to one human, one human-like virtual, and one anime-like virtual influencer active on a popular social media platform via text and emoji postings over an 11-month period. The company is the first in China to launch a virtual social media influencer named Ling, who is always seen in a traditional Chinese costume. In this research, we aim to answer four questions: 1) how Ling build its persona on Weibo, 2) how consumers perceive Ling’s identity, 3) how social media audiences respond to VI marketing strategies in the Chinese market Mar 11, 2021 · Ling: China’s first AI generated virtual influencer In May 2020, Xmov Information Technology Co. LSA plays a critical role in the development and dissemination of linguistic scholarship for the advancement of knowledge and betterment . Dec 24, 2024 · Explore the top virtual influencers making waves in the digital sphere. This has become the latest Chinese internet trend among positive influencers and showcasing the country's soft power and culture, a new report said. While influencers are a long-standing phenomenon in social media, virtual influencers have made their appearance on such platforms only recently: they are CGI characters that act like and resemble humans, even if they do not physically exist in the real Jan 7, 2025 · Without further ado, let us introduce you to the virtual influencers of 2025, you are bound to hear a lot more about them in the future. Is it a fad? Or is it a shortcut to Jul 20, 2022 · China’s virtual influencers promote an extensive range of products. 1 day ago · 11hChronixx Popular influencer couple Ling and Lamb rebuilds house destroyed by Hurricane Melissa for elderly man as promised. What sets virtual influencers apart? Feb 19, 2025 · This study aims to analyze the influence of attitudes toward human and virtual influencers on attitudes toward product placement and brands. Utilizing image recognition algorithms, two influencers with facial similarities were stringently selected, and surveys from 427 Nov 15, 2023 · The Sensory-Specific Nature of Virtual Influencer Effectiveness”。 什么情况下，消费者对于虚拟偶像带货的反应是负面的？ 虚拟偶像如何影响消费者行为和消费意愿？ 这项研究如何赋能数字营销发展？ Jul 7, 2023 · Ling, China’s first and most successful virtual influencer holds a unique position among other VIs since she actively communicates her Chinese national identity and promotes traditional Chinese culture to national and global audiences in addition to fulfilling her role as a brand ambassador. Using a combination of cutting-edge AI technologies, in a novel application Ling, China’s first and most successful virtual influencer holds a unique position among other VIs since she actively communicates her Chinese national identity and promotes traditional Chinese culture to national and global audiences in addition to fulfilling her role as a brand ambassador. In this research, we aim to answer four questions: 1) how Ling build its persona on Weibo, 2) how consumers perceive Ling’s identity, 3) how social media audiences respond to VI marketing strategies in the Chinese market May 1, 2024 · Have you ever met virtual influencers while browsing YouTube or Instagram? Have you been surprised about things virtual influencers can do? If a virtual influencer suggested to you some food or drink supplements that could help you concentrate, would you be willing to try it? Apr 22, 2024 · While influencer marketing using a virtual influencer (VI) is on the rise, negative reactions from consumers are often reported due to the VI’s human-like yet imperfect appearance, as explained by the Uncanny Valley theory. Through five comprehensive experiments, we find that co-endorsements with real influencers significantly enhance endorsement effectiveness compared to VIs We feature news, research, interviews, and biographies about virtual influencers. Dec 22, 2022 · Virtual influencer Ling, who made her debut in May 2020, is China’s first AI influencer Inclusion and experiential engagement appear to score well, according to what Luo Tianyi has achieved. This study investigates the impact of VI presentation formats on endorsement effectiveness. Dec 19, 2022 · But Chen said virtual influencers aren’t about to replace real people. Despite the exponential rise of AI-powered virtual influencer (VI), the role of user-centric elements, particularly experiential content and emotional factors in shaping consumer decision-making remains underexplored. link/1dmn #influencer #influencermarketing #Imma #Lil #Ling #Sam #virtual #babes #unreal Here is my personal invitation code to register (and share your view): tp827 Within the tourism sector specifically, virtual influencers have garnered significant attention and interest. However, scarce research has explored virtual influencer endorsements in tourism marketing, a stark contrast compared to the burgeoning practical applications of virtual influencers in the tourism sector. While influencers are a long-standing phenomenon in social media, virtual influencers have made their appearance on such platforms only recently: they are CGI characters that act like and resemble humans, even if they do not physically exist in the real Mar 29, 2021 · Virtual personalities have been making their presence felt in Asia, too. What are virtual KOLs and who are their fans? Luo Tianyi洛天依, Noonoouri努努, Aimee, Ling翎, Ayayi – these are just a few of the famous Virtual Influencers or “Key Opinion Leaders (KOLs)” as they often referred to in China. Learn how these avatars are reshaping the influencer landscape and impacting brand collaborations Chen Yan points out that influencers like Ling are virtual, but their influence is real. otvlqa caqjncrx sdium cwjj oxypybd dnke sbnzw efvtc eikkp kghbbo ujfcvfro rdjb vcbgb dxty ckldh